Purplebricks last night appeared on prime time TV rejected claims that it has led vendors “up the garden path”.

On the Watchdog programme on BBC1, one seller complained that their Local Property Expert was in fact based 30 miles away.

Another complained that the Purplebricks advert on TV said it would “hold her hand” but it had not. The vendor went on to sell through a high street agent.

Other parts of Watchdog focused on how sellers who deferred payment have to sign up to a credit agreement with Close Brothers, saying they had not been warned about this.

All the allegations were refuted by Purplebricks boss Michael Bruce, but he did say that if his firm was getting it wrong, the claims would be put right.

He said: “I apologise if we don’t get it 100% right.”

Bruce, who said that a ‘seismic’ change is going on in estate agency, said he would be sitting down with “our partners” Close Brothers.

An update on reaction to the item quoted reaction from two emailers, both saying they had not been aware that they were taking out loans with Close Brothers when choosing to defer their payments.

Last night City analyst Anthony Codling said: “Hopefully now he [Michael Bruce] will disclose how many of the homes listed by Purplebricks are actually sold by them, rather than just the fees they earn from listing the homes whether they sell or not.

“Purplebricks tell us this figure is commercially sensitive, but it is a KPI disclosed by all of the other UK estate agents we cover.”